A smiling woman at a market table with her dog, wearing a MoreWoof “Rescue Is My Favorite Breed” tee
Our community

Making a Differencefor Dogs

Supporting rescues. Fighting puppy mills. Standing up for dogs in need.

At MoreWoof, our love of dogs goes beyond what we wear. We’re proud to support shelters and rescues, help raise funds for dogs in need, and advocate for stronger animal welfare protections.

A volunteer in a Baypath shirt with a dog

We Donate — Real Help For Real Dogs

We donate a portion of every sale to support shelters and rescues. Our current partner is Baypath Humane Society in Hopkinton, Massachusetts, a no-kill shelter dedicated to finding loving homes for dogs, cats and small animals.

Baypath is local, but its reach is national. It takes in dogs from other parts of the country who are at risk of euthanasia.

Together we’re making a difference

Donated to Baypath Humane Society through your purchases

Helping Rescues Raise Funds

Our Shelter Partners Program helps rescue organizations raise funds by giving them a unique code to share with their supporters. Every time someone shops at Morewoof using their code, we donate 10% of the purchase directly to their organization.

Join our Shelter Partners Program
A woman in a grey MoreWoof “Who rescued who?” hoodie hugging her senior black dog, who wears a matching bandana

A Stronger Future for Dogs

No dog should be treated as a commodity.

At MoreWoof, our love for dogs goes beyond the clothes we create. We’re committed to ending inhumane puppy mills and building a future where every dog is treated with the care and compassion they deserve.

Turning Compassion Into Action

MoreWoof founder Paul White spent 35 years practicing law before starting this family business. Today, he’s putting that experience to work advocating for stronger protections for dogs.

Working with lawyers, legislators, and animal welfare organizations, Paul is helping advance legislation to combat puppy mills and promote humane breeding.

The Online Puppy Sales Transparency Act

One important initiative is the Online Puppy Sales Transparency Act, proposed legislation developed by Paul that would require online puppy sellers to provide inspection reports and demonstrate that any violations have been corrected. You can read more about the Model Act here.

Starting in Massachusetts, the goal is to create a model that other states can adopt—bringing greater transparency and accountability to puppy sales.

Every Dog Deserves Better

We believe businesses can be a force for good. Through advocacy, fundraising, and donations, MoreWoof is working to make a meaningful difference in dogs’ lives.

  • Advocacy

    Working for stronger laws to end puppy mills and promote responsible breeding.

  • Fundraising

    Supporting trusted organizations that make a real impact for dogs.

  • Donations

    Giving back to help dogs in need.

When you shop MoreWoof, you’re supporting a family business that stands up for dogs.