Our Mission
HELPING DOGS IN NEED
At Morewoof, we sell casual clothing and accessories featuring hand-crafted dog-themed designs that bring joy to dog lovers. Our dedication to dogs inspires everything we do, stemming from the love and companionship our own pets have brought us. When launching Morewoof, we prioritized giving back to help dogs in need. To make a meaningful impact, we carefully selected an organization that maximizes donations and reaches a broad audience. We chose Baypath Humane Society, a wonderful local shelter in Massachusetts where we personally volunteer. Baypath offers love, care, and forever homes to abandoned dogs while ensuring that funds directly benefit the animals. Their Animal Transport Program rescues pets at risk of euthanasia, giving them a fresh start in a "no-kill" environment.
For every order, we donate $1 to Baypath. Customers can also choose to add $1 or $2 to their order, which we will match, allowing for a total donation of up to $5. To ensure transparency, we use a donation app to channel contributions directly to Baypath, and we maintain a donation counter on our website. We also share updates about Baypath and its mission on our Facebook page, so you can stay informed about the dogs we're helping together.
Thank you for being a part of our mission to make a meaningful impact in the lives of dogs in need!
Our Story
Morewoof is a growing family business founded by Paul after his 35-year career as a trial lawyer. We sell comfortable, stylish clothing and accessories for dog lovers, celebrating the special bond between humans and their pets. Our items feature charming dog doodles drawn by Paul’s wife, Mimi Bergson, often paired with heartfelt sayings about dogs. Mimi, a therapist and lifelong dog lover, has created these treasured sketches as gifts for family and friends for many years. Our son Nick, also an artist, has contributed designs and sayings, and he often assists Paul at craft shows.
Our love for dogs drives our mission beyond just selling clothing; we aim to build a vibrant community that cares for dogs in need. Though retired from active trial practice, Paul co-chairs the Animal Law Practice Group at the Massachusetts Bar Association and is involved with the MSPCA’s Animal Action Team. Under his leadership, Morewoof advocates for changing laws to end the use of dogs in cosmetic testing and to combat the inhumane treatment of dogs in puppy mills.
We believe in giving back to the dogs that inspire us. That's why a portion of every Morewoof sale goes to support dogs in need. Our online store features a donation option, allowing customers to contribute while Morewoof matches these donations. We have partnered with Baypath Humane Society to receive these donations to aid their efforts in providing love and care for abandoned dogs and cats. When you choose Morewoof, you're not just wearing our dog-themed apparel; you're helping make a difference for dogs in need, one pup at a time.
Each piece in our collection tells a story of the joy, loyalty, and unconditional love that dogs bring to our lives. From our signature t-shirts to our everyday accessories, every item features:
Our distinctive doodle designs that capture the playful spirit of our canine companions
Thoughtfully crafted messages that resonate with dog lovers
High-quality materials chosen for both style and comfort
Unique artwork that makes each piece a conversation starter
Ready to Get Involved?
Explore our collection, join our community, and help us create positive change for dogs everywhere.
