More Than a Brand
A Community Built Around Dogs.
MoreWoof was created for people who believe dogs are family. What started as a few heartfelt sketches and a shared love for dogs has grown into a community dedicated to comfort, connection, and giving back to dogs in need.
the family behind MoreWoof
Meet Paul, Mimi and Nick
MoreWoof is a growing family business founded by Paul White after a rewarding 35-year career as a trial lawyer. We offer comfortable, stylish clothing and accessories for dog lovers, celebrating the unique bond between humans and their dogs.
Our garments showcase charming dog doodles and accompanying sayings created by Paul’s wife, Mimi Bergson.. Mimi, a therapist and lifelong dog lover, has crafted these cherished sketches as gifts for family and friends for many years. Their son, Nick, also an artist, has contributed designs and sayings, and frequently assists Paul at live shows and events.
Designed With Purpose
Our passion for dogs drives our mission beyond simply selling comfy clothing to fellow dog lovers; we aspire to build a vibrant community of dog owners and prioritize giving back to help dogs in need.
Although Paul has retired from active trial practice, he co-chairs the Animal Law Practice Group at the Massachusetts Bar Association and is a member of the MSPCA’s Animal Action Team. Under his leadership, MoreWoof advocates for legislative changes to end the use of dogs in cosmetic testing and to combat the inhumane treatment of dogs in puppy mills. Furthermore, MoreWoof is committed to donating a portion of its sales to causes that assist dogs in need.
Giving Back With Every Order
To start, we carefully selected an organization that maximizes donations and reaches a wide audience: Baypath Humane Society, a local shelter in Massachusetts that accepts dogs from other parts of the country where they face a risk of euthanasia.
MoreWoof currently donates $1 to Baypath from every sale, regardless of amount.
Our online store features a donation counter that allows customers to see the cumulative donations and understand how their purchases enable us to support rescue dogs. When you choose MoreWoof, you're not just wearing our dog-themed apparel; you're helping to make a difference for dogs in need, one hoodie at a time.
